The political campaign of 1800--in which Thomas Jefferson and another Republican, Aaron Burr, challenged John Adams in his bid for reelection to the presidency--would be prove to be one of the most significant campaigns in American history. Jefferson had devised a strategy long before the election. Two years earlier, he had begun a letter-writing campaign designed to spread his thoughts around the country.
The U.S. presidency is remarkably adaptable to the diverse styles of its chief executives and perhaps no two presidents were more dissimilar than Lyndon Johnson and Ronald Reagan. They were polar opposites in ideology and personal style, yet each man was indisputably effective in furthering his agenda.